YEEZY

If your into sneakers like me, you would of defiantly heard of Nike Air Yeezys!

The Nike Yeezys are a collabartion with Kanye West and Nike they first released in 2009. From 2007 Kanye started to work with Nike's creative director Mark Smith. The shoe was named after Kanye's nickname 'Yeezy'. The design process was rather long and there was many different colour ways and silhouettes when designing. On the very early prototypes, the shoe used LED lights implanted in the outsole, but after issues with low battery life and cost evaluation, production staff at Nike came to the conclusion that glow in the dark rubber would be used in place of the LED lights. Kanye was first seen wearing the Nike yeezys 2008 Grammys when he was performing his hit song Stronger but it wasnt until a few afters later that the media noticed his new shoes and had no idea about the collabaration with Nike. The Yeezy Kanye was wearing then was a sample and it was sold off in a charity auction. After the first Yeezys were so popular, fans were very excited for the Yeezy 2! Nathan VanHook sat down with Kanye to design the Yeezy 2, like the Yeezy 1 there was many samples made in different colour ways but many few released. The shoe was released with 5000 of each color way on June 9, 2012. While sold for a retail price of £250, the shoe gained notoriety for its wildly inflated resale value upwards of £5,000. The Air Yeezy II featured two premier color ways, Solar Red, Pure Platinum, and a third color way of the Air Yeezy II shoes, dubbed the "Red Octobers", which underwent a surprise release on February 9, 2014. The "Red Octobers" released exclusively on Nike's website, and sold out within seconds.

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