STUSSY

 

Stussy was founded by Shawn Stussy and his assistant, Christian Anicete in the early in the 1980’s they began scrawling their surnames on his handcrafted surfboards with a broad tipped marker and that’s when Stussy was born! The began using the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California.

In 1984 Shawn Stussy and Frank Sinatra Jr (not related to the artist!) got together and started to sell the clothing. In 1988 the brand started to sell in Europe and later opened a store in Soho, New York, in-fact James Jebbia the owner of Supreme New York was the store manager in Stussy before he founded the Supreme. 1991 the brand reportedly made 17 million dollars and 20 million in 1992! In 1996, Shawn Stussy resigned as president of the company and Sinatra bought his share of the company holdings. The design department has since been headed up by Creative Director, Nick Bower. According to the company's website, the brand is available in company branded stores and other retailers in Europe, Asia, the United States, Canada and Australia.

Stussy is now one of the most worn streetbrands.